Do you ever wish you could be a fly on the wall to learn about your competitors’ online marketing secrets? Who’s visiting their websites and how do they get there? You don’t have to physically transform yourself to discover this information. All you have to do is check out the following competitive analysis tools. The insights they provide help you size up the competition and, in turn, improve your online marketing strategy. Continue reading →
With the New Year comes a fresh start and a new journey. It’s a time for growth, positivity, and change. In a rapidly changing industry, it’s essential that online marketers stay ahead of the game and become smarter professionally than they were the year before. Here are three resolution ideas for online marketers to make–and stick to–in the new year. Continue reading →
To be effective over time, a content marketing strategy requires constant planning; however, many content creators fail to take this into consideration. Take a blog, for instance. In today’s digital age, it’s fairly easy for anyone to create one, even those of us without coding or web design skills. But many of these blogs become inactive and quickly fade away into obscurity. Why does it happen? Often it’s because the site owner didn’t create an editorial calendar. Content marketing requires a strategy, part of which means planning ahead. Continue reading →
Women in Marketing: Are We Equal to Men?
You’re a strong, educated, hardworking woman. You can do anything you put your mind to, so you were told by your parents, teachers, and friends. But do you ever feel like despite your best efforts, men usually get the glory and are seen as the “experts”? I’m with you there.
Recently I attended a marketing conference where I noticed a discrepancy: A fairly even number of men and women attended, but Continue reading →
You’ve heard the phrase time and time again: Content is king. But not any ol’ kind of content will do; it’s the quality kind that matters.
Make no mistake that some will reach a large audience through content that’s just plain bad; however, these creators will fail to make a lasting impression. Think internet “sensation” Rebecca Black and her poorly written song (via auto-tune, at that), “Friday.” The music video gained notoriety across the internet, drawing in millions of YouTube views. But her content was deemed one of the worst songs of all time Continue reading →