5 Essential Duties of a Social Media Strategist
You love social media. If you’re not checking your Facebook notifications or tweeting out a link, you’re most likely reblogging a 
hilarious post or repinning an outfit that you just have to get.
Though you live and breath social media, would you want to make a career out of it? Find out if this role is right for you. Here are the five essential duties of a social media strategist. Continue reading →
6 Competitive Analysis Tools to Improve Your Online Marketing Strategy
Do you ever wish you could be a fly on the wall to learn about your competitors’ online marketing secrets? Who’s visiting their 
websites and how do they get there? You don’t have to physically transform yourself to discover this information. All you have to do is check out the following competitive analysis tools. The insights they provide help you size up the competition and, in turn, improve your online marketing strategy. Continue reading →
Targeting Women: How to Use Pinterest for Business
If women are your target demographic, a Pinterest for Business account is a relevant and powerful marketing tool to use.
Approximately 25% of women online are on the social network and they make up an estimated 97% of Pinterest users. Besides the demographic, Pinterest should be considered for its ability to drive sales. Users from Pinterest spend more money than those from Twitter and Facebook.
To create an effective Pinterest for Business account, follow these steps to attract users, engage fans, and in turn, make sales.
Snag a Social Media Job Without Work Experience
Social media jobs continue to rise as more and more businesses add online networks to their marketing strategies. In turn, the competition for these roles is also increasing.
Having a degree in marketing isn’t enough. How do you distinguish yourself from others vying for the same role if you don’t have professional experience managing online content and communities? By following these five steps, you can stand out as smart, savvy professional and snag a social media job without work experience. Continue reading →
3 New Year’s Resolution Ideas for Online Marketers
With the New Year comes a fresh start and a new journey. It’s a time for growth, positivity, and change. In a rapidly changing industry, it’s essential 
that online marketers stay ahead of the game and become smarter professionally than they were the year before. Here are three resolution ideas for online marketers to make–and stick to–in the new year. Continue reading →
Get With the Program: Why Your Content Strategy Needs an Editorial Calendar
To be effective over time, a content marketing strategy requires constant planning; however, many content creators fail to take this 
into consideration. Take a blog, for instance. In today’s digital age, it’s fairly easy for anyone to create one, even those of us without coding or web design skills. But many of these blogs become inactive and quickly fade away into obscurity. Why does it happen? Often it’s because the site owner didn’t create an editorial calendar. Content marketing requires a strategy, part of which means planning ahead. Continue reading →
Social Media and Content Marketing Blogs and Websites to Follow
As the late, great Dr Seuss said, “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” No matter your age or work experience, as a marketer, take the good doctor’s advice: Keep learning.
The marketing world is constantly changing, especially as new platforms and technologies are introduced and developed. If you want to stay ahead of the game, you can’t afford not to be informed. 
One way to keep up-to-date on the latest marketing technologies, best practices, and news is by reading relevant content.
Now, there’s a lot on the web, and really, who has that much time to dig around for the information they need? Continue reading →
How Women in Marketing Get Ahead: Be Nice or Be a Bitch?
Women in Marketing: Are We Equal to Men?
You’re a strong, educated, hardworking woman. You can do anything you put your mind to, so you were told by your parents, 
teachers, and friends. But do you ever feel like despite your best efforts, men usually get the glory and are seen as the “experts”? I’m with you there.
Recently I attended a marketing conference where I noticed a discrepancy: A fairly even number of men and women attended, but Continue reading →
Become a Content Marketing Rockstar: 6 Tips for Lasting Fame
You’ve heard the phrase time and time again: Content is king. But not any ol’ kind of content will do; it’s the quality kind that matters.
Make no mistake that some will reach a large audience through content that’s just plain bad; however, these creators will fail to 
make a lasting impression. Think internet “sensation” Rebecca Black and her poorly written song (via auto-tune, at that), “Friday.” The music video gained notoriety across the internet, drawing in millions of YouTube views. But her content was deemed one of the worst songs of all time Continue reading →
Google+ vs Facebook: 3 Key Functions Compared
If it wasn’t enough that you were juggling Facebook, Twitter, FourSquare, and a bookmarking site like Digg, along comes Google dropping yet another network into the social media bucket: Google+.
This isn’t Google’s first attempt in the social media space. Before Google+, there was Google Buzz. We all know where that went–nowhere. Did the search engine learn anything the second time around? Will its latest venture stand a chance against Mark Zuckerberg’s juggernaut of a site that’s dominated the internet? Continue reading →
